Swiss cult snack since
minipic is invented
Fleischtrocknerei Churwalden invents the legendary meat snack.
First billboard advertisement
minipic - the first meat snack stick
New packaging design
minipic at the Tour de Suisse
Over 10,000 minipics were distributed to the audience.
Üsa Tic isch s minipic, d Miniwurtsch zum Knabbere
The second TV commercial is introducing minipic to viewers across Switzerland.
S'Bescht isch es minipic, d Miniwurtsch zum Knabbere
The new slogan accompanies a generation of school trips and break-time snacks.
Üsa Knabber-Tic isch s minipic
A new minipic TV commercial is taking Switzerland by storm.
TV-Werbung Klassenzimmer
The iconic classroom commercial is becoming a favorite across Switzerland.
"minipic de Knabber-Tic"
minipic is running an advertising campaign with the slogan “de Knabber-Tic” throughout Switzerland.
TV commercial “What's your tic?”
In its new TV commercial, minipic asks about the tics of Switzerland.
New packaging design
The minipic packaging has a fresh new look.
Mae West Campaign
With “Mae West,” minipic takes Switzerland straight to the Wild West.
New packaging design
The minipic packaging has a new design.
New packaging design
With its new packaging, minipic highlights its Swiss origins.
New packaging design
minipic is getting a new look. In addition to the packaging design, the advertising slogan “all the others are just weenies” is also being updated.
Launch of minipic Organic at Coop
The minipic is now available for the first time in organic quality.
E-Panel Campaign
The campaign promotes minipic directly at shopping centers.
TV Sponsorship “Mini Beiz dini Beiz”
minipic YouTube Ads “Alle Anderen sind Würtschen”
Launch of chickpic nature by minipic
minipic is launching chickpic, a poultry-based snack.
minipic gets new brand ambassadors
minipic Partnership with Camille Balanche
Camille Balanche becomes a minipic brand ambassador.
minipic is turning 50
minipic is celebrating its anniversary with a major national drawing contest.
Launch of chickpic hot chili by minipic
National Partner of the Biathlon World Cup in Lenzerheide
minipic is supporting the first Biathlon World Cup on Swiss soil!
Launch of the minipic team
minipic supports various Swiss athletes on their journey to the top.
Launch of minipic cheese
With the minipic cheese, minipic is bringing the cheese kick to Switzerland!
Launch of chickpic curry by minipic
minipic brings a touch of Indian flair with the chickpic curry. But of course, it’s pleasantly mild—because if you’re looking for heat, there’s already the chickpic hot chili.
National Partner of the Biathlon World Championships
With its snacks and booth in the Fan Village, minipic is adding some excitement to the Biathlon World Championships in Lenzerheide.
Launch of snack attack by minipic
With “snack attack by minipic,” minipic presents a whole new meat snack experience!
Launch of rauchwürstli by minipic
The various smoked sausages from minipic add an extra smoky touch to the snack selection.
Launch of aroserli by minipic
The new, irresistible salami snack in our lineup.
New minipic website
The minipic website has a fresh, modern look!
