minipic – Switzerland's most popular meat snack for over 50 years
minipic is a cult favorite. For over 50 years, Switzerland’s most popular meat snack has been made according to a secret, traditional recipe. It’s made with Swiss beef and pork, fine bacon, and select spices. Almost everyone in Switzerland has a story to tell about minipic: the first school trip, an unforgettable hike, a day outdoors with friends. minipic stands for nostalgia, adventure, and enjoyable breaks—then and now. From the classic to the diverse world of minipic with snack attack, aroserli, rauchwürstli, or chickpic: whether at work, playing sports, on a road trip, or when you’re feeling a little peckish—minipic always gives you the energy boost you need.
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Just how well does Switzerland actually know minipic?
That’s exactly what the minipic team wanted to find out, so they hopped on a train and set off on a journey across Switzerland. In their luggage: plenty of minipic, exciting encounters, and, of course, the all-important question. How well does Switzerland know this little snack with a big kick? Check out Instagram and join us on our journey!
Autograph Session with Werner Schlegel at OLMA
On October 10, Werner Schlegel stopped by the minipic booth at OLMA. His fans took the opportunity to get photos, autographs, and a glimpse or two behind the scenes of Swiss wrestling. But those who stopped by didn’t just go home with a memory—they also left with a minipic in their pocket. It was, so to speak, the autograph for a quick snack. 😋
minipic at the Walk of Dreams 2026
minipic is once again supporting the Walk of Dreams as an official partner this year. From September 24 to 27, 2026, donations will be collected for every kilometer walked to help bring disadvantaged people in Switzerland a step closer to their dreams. Of course, minipics will be there on every stage to provide that energy boost. Learn more about the partnership at the following link: